Amazon is also being a terrific marketing partner. They run a book giveaway that is far easier than the Goodreads one. Basically Amazon sends out the books for you, you don't have to do it yourself. I would like to learn how to do a book giveaway for electronic readers. Don't know if that is on offer from Amazon yet.
Hope all this adds to books flying of the shelves at our wonderful local bookstore, Schuler's in Okemos.